Pet-owner report
And why many say their dogs seem calmer, their homes stay cleaner, and grooming no longer feels like a battle.
Many owners assume their dog simply hates grooming. But brushing at home often tells a different story. What many pets fear may be the unfamiliar noise, smells, restraint and environment surrounding the appointment—not grooming itself.
Here are seven reasons more owners are choosing a calmer way to care for their pets at home.
The environment can be the real trigger.
Many dogs accept brushing at home but react differently to unfamiliar sounds, smells, animals and handling. What looks like a hatred of grooming may actually be fear of the surrounding experience.
Same pet. Same grooming. Completely different environment.
Dogs learn through association.
When the car ride, lead or grooming tools repeatedly appear before an upsetting event, some dogs begin reacting earlier. A familiar at-home routine can help remove several of those triggers.
Even skilled groomers cannot recreate home.
Professional groomers provide valuable care. But a busy salon cannot always provide the same familiar smells, trusted person, flexible pace and quiet breaks your pet has at home.
Trust changes the entire experience.
No waiting room. No unfamiliar animals. No rushed hand-off. At home, owners can move slowly, pause when needed and build a routine around the individual pet.
Unfamiliar environment
Loud dryers and other animals
Travel and waiting
Loose fur handled later
Familiar surroundings
Your pet's trusted person
Breaks whenever needed
Loose fur collected as you groom
A gentler introduction
Brushing often solves one problem and creates another.
Loose hair ends up on the floor, couch, clothing and in the air. That is why many owners put grooming off—even when they know their pet needs it.
Brush, trim and collect loose fur in one routine.
The Novu Silent Pet Grooming Kit uses up to 10,000 Pa suction to draw loose fur into its 1-litre chamber while you groom. Its 1.5-metre hose lets the main unit sit farther from your pet, and its multi-stage filtration helps keep collected hair contained.
At approximately 52 dB, it is designed to be quieter than a typical hair dryer.
Instead of brushing first and cleaning the house afterward, the hair is collected during the session.
It is being able to care for your pet without the same guilt.
For many owners, the real benefit is creating a grooming routine that feels calmer, more familiar and easier to repeat. The clean floors and reduced loose fur are a welcome bonus.
Try it risk free
Use the Novu kit in the environment your pet already knows—with a 90-day money-back guarantee.
✓ 90-day money-back guarantee
Brush, trim, deshed and collect loose fur.
Instead of storing separate brushes, clippers and cleaning tools, the Novu kit brings the core grooming routine together in one compact system.
Consistency matters more than one perfect session.
A familiar setup, quieter operation and easier cleanup can make regular coat care feel more manageable. For many owners, that is the difference between putting grooming off and actually keeping up with it.
I didn't realize how much loose hair she was carrying until I used this. The first picture was before her weekly groom and the second was right after. The shedrake attachment pulled out an unbelievable amount of undercoat, but the best part was every strand went straight into the canister instead of all over my floor. Grooming our Goldendoodle used to mean another 20 minutes of vacuuming afterwards. Now cleanup takes seconds.@Laylapupluv ✓ Verified customer
Designed for calm, clean grooming
Common questions
It operates at approximately 52 dB, which is quieter than a typical hair dryer. Introduce the sound gradually and reward calm behaviour.
The system provides up to 10,000 Pa of suction and collects loose fur in a 1-litre chamber.
It is intended for both dogs and cats, although every pet has a different temperament and should be introduced to grooming tools slowly.
Your purchase is protected by a 90-day money-back guarantee, subject to the store's published return terms.
Current Novu offer
Collect loose fur as you groom, keep the mess contained, and care for your pet in a familiar environment.
Individual pets respond differently. Introduce grooming tools gradually and stop if your pet shows signs of significant distress. Use only genuine customer reviews and claims you can substantiate.
Pet-parent discussion
What owners are saying
Add genuine, permissioned customer feedback below.
Shedding season with a Malamute used to coat my whole house in fur. This sucks the undercoat straight into the canister instead of leaving a blizzard, and cleanup takes seconds.
Makes grooming so much easier. I used to avoid brushing because I knew I'd have to clean the entire house afterwards. Now everything goes into the canister. Simple as that.
Worth every penny! Seeing all the hair instantly disappear into the container is so satisfying, and it keeps the house totally fur-free.